The Role of Tik Tok in Today’s Viral Music

It’s a new paradigm in music promotion and marketing in this social media-driven era where anybody – from artists to content creators – is sharing with the world their creativity.  Video-sharing platforms like Tik Tok and Instagram (IG) Live have become the new testing grounds for newer contents. These social media platforms have democratised audio-visual content at a relatively cheaper […]

Music 3 min read

Happenings in 2021: Part 1

I remember vividly where I was on 1st Jan 2021. I also recall how a meeting with an executive of a global music company changed the career trajectory of a budding artist. more on that later. A lot happened in 2021 on the Ghanaian music and art scene, specifically with music.  The old legends kept their turf guarded while cultivating […]

Music 7 min read

YGA ( O’Kenneth ) – Until It’s All Said And Done REVIEW

By Rahim Munir Being the last to close the year on your label’s roster comes with some level of responsibility and anxiety.  You get the chance to make a claim by crafting something epic to cement your own status as well as the label you represent. After all, you are able to pick notes from the outcomes of earlier releases […]

Music 3 min read

M3NSA’s ‘’BONDZIE’’ Takes Us On An Eye-Opening Trip

To name an album after yourself-or in this case one of your names- goes to indicate how valuable and invested an artist is in that project. It also exhibits the credibility and a spirit of integrity that is associated with the project.  These and more are demonstrated on M3NSA’s album, “BONDZIE“.  “BONDZIE”, which translates as “To Speak Up” in Fante, […]

Reviews 4 min read

M3NSA Sticks To His Roots on “Carry You Go”

By: Nana Fredua-Agyeman ‘’M3NSA is looking at the long term and understands that you may seem to be doing well but you are not legit. You are just an industry caricature, you are made up, not your true self’’ The entire BONDZIE album is a metaphor for creativity. Though I am only a music consumer, I am an afficionado of […]

Music 7 min read

Kwame Yogot Takes Steps at Being the ‘New King’

Racking up an impressive discography doesn’t happen in a year or two. It often takes a good number of years to build the desired artistry and solidify one’s craft, including harnessing a formidable fan base. But since there’s no exact formula or approach to getting to the top, especially within this current, unpredictable environment, it can take a shorter time […]

Music 4 min read

emPawa Africa Announce Release of FAVE’S new Single; BABY RIDDIM

Available everywhere on 30th September 2021, the singer’s new song is a follow-up to her previous release ‘Beautifully’ and its cinematic visual  Starting to make music in 2018 with her bedroom freestyles which rapidly became viral and caught the attention of industry heavyweights, including Mr. Eazi’s emPawa Africa, FAVE released her first single ‘M.O.M.M.S’ the following year and followed this up with last […]

Music 48 sec read

Album Review: “ALPHA” By Mr Drew

On his debut album, Mr. Drew chose safety over audacity; pop aesthetics over complexities with a handful of songs to keep his name afloat. In 2019 when Mr. Drew, Krymi, and Sarkodie released the Kaywa produced record “Dw3“, I was among the skeptics who wondered if Mr. Drew would last on the scene. My thought was pinned on two reasons: […]

Reviews 5 min read

Mestar Oscar is set to Release New Single ‘’KUTU FA F)M MA ME”

Dance is a conduit through which certain undying energy perpetually manifests. Mestar Oscar knows this too well, seeing how he cleverly penned the sexually charged dance tune Kutu, reminiscent of certain hot afternoon days and cool blue nights under neon lights.  Record Producer BabaWyd made this birdsong materialize, working together with Mestar Oscar and Fortune Dane and Denis Emery who […]

Music 1 min read
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