Legacy Artistes and the Question of Gen Z Experience

Change will always drive evolution. Adapting to it is often arduous especially when it is tied to growth. The thing about change is that, while we may not like it, you can not do away with it. You can insulate yourself from it for a while. But, in due course, the change will find a way to get to your […]

Opinions 6 min read

The Role of Tik Tok in Today’s Viral Music

It’s a new paradigm in music promotion and marketing in this social media-driven era where anybody – from artists to content creators – is sharing with the world their creativity.  Video-sharing platforms like Tik Tok and Instagram (IG) Live have become the new testing grounds for newer contents. These social media platforms have democratised audio-visual content at a relatively cheaper […]

Music 3 min read
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