The Role of Tik Tok in Today’s Viral Music

It’s a new paradigm in music promotion and marketing in this social media-driven era where anybody – from artists to content creators – is sharing with the world their creativity.  Video-sharing platforms like Tik Tok and Instagram (IG) Live have become the new testing grounds for newer contents. These social media platforms have democratised audio-visual content at a relatively cheaper […]

Music 3 min read

Review: Kwaku DMC Shares Street Tales and Ambition on ”Road To Trap House 3”

Kwaku DMC is a chronicler of street life, Gen Z fantasies and debauchery lifestyle in his music. And on his new 8-track tape, all these themes converge in an interesting way It’s interesting how Kwaku DMC, one of the pillars of “Asakaa”/drill music; the Hip-Hop genre sweeping across the country, continues to intrigue and charm through his music. As a […]

Music 4 min read

Is Life Living Records the Most Influential Label of 2020?

2020 might have been a fucked up year, globally. The COVID-19 pandemic, which engulfed the world from the aught of January 2020 had left in its trail devastating consequences. The vermin has devoured almost everything on its path. The human casualties are in the millions, global economic gains have been eroded, jobs have been lost, and businesses have shut down. […]

Music 5 min read

THE CUTS: EP 06 VOL. 12

THE CUTS is a weekly review of newly released songs and videos. The songs and videos covered are not genre or region-specific. Once we find it dope, we’ll share our thoughts on it here. Jay Bahd – Condemn Life Living Record artist, JAY BAHD is here fanning the flame the Kumericans have launched in this last quarter of the year with […]

Music 3 min read

The New Kumerica Wave (Asakaa) Should Not Be Dismissed

The ‘’Kumerican’’ wave or “Asakaa” is gradually sweeping across the hip hop landscape despite its rawness. We should allow it to run its course. A legacy of Pope Smoke, the American rapper who was murdered on February 19, 2020, during a home invasion was helping bring the drill sound to mainstream hip hop. The 21- year old Brooklyn native broke […]

Music 4 min read
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