The Role of Tik Tok in Today’s Viral Music

It’s a new paradigm in music promotion and marketing in this social media-driven era where anybody – from artists to content creators – is sharing with the world their creativity.  Video-sharing platforms like Tik Tok and Instagram (IG) Live have become the new testing grounds for newer contents. These social media platforms have democratised audio-visual content at a relatively cheaper […]

A TOUCH OF DRAKE AND SKEPTA ON WIZKID’S ‘OJUELEGBA’

It is said that whatever Drake (Aubrey Graham) touches turns into gold. Those who coined this statement backed it up with solid examples. The ‘Drake Effect’ has indeed paved the way for some artistes to hit mainstream. The list runs tall- from Migos (Versace), ILoveMakonnen (Tuesday), Fetty Wap (My Way), The Weekend (The Zone), Future (Tony Montana), to PND (Over […]