A Tale of Entitlement: A Case Study Of Ghana’s Music Industry

The land of Red, Gold, and Green has always been a home of great creativity, artistry, and talent. For the many things Ghana is known for, our contribution to the arts ranks at the topmost. Over the years, we have had different creatives whose contributions have contributed to the growth of the arts in Ghana and Africa as a whole. From film, photography, fashion, creative […]

The Role of Tik Tok in Today’s Viral Music

It’s a new paradigm in music promotion and marketing in this social media-driven era where anybody – from artists to content creators – is sharing with the world their creativity.  Video-sharing platforms like Tik Tok and Instagram (IG) Live have become the new testing grounds for newer contents. These social media platforms have democratised audio-visual content at a relatively cheaper […]


It is said that whatever Drake (Aubrey Graham) touches turns into gold. Those who coined this statement backed it up with solid examples. The ‘Drake Effect’ has indeed paved the way for some artistes to hit mainstream. The list runs tall- from Migos (Versace), ILoveMakonnen (Tuesday), Fetty Wap (My Way), The Weekend (The Zone), Future (Tony Montana), to PND (Over […]