FREE THE YOUTH Collaborates with Pharrell Williams’ SITW Festival as Official Merch Designers. 

Ghanaian streetwear brand, FREE THE YOUTH, has achieved a major milestone in the fashion industry by becoming the first African brand to design the official merchandise for Pharrell Williams‘ ‘Something In The Water’ music festival. The festival, which has a global reach and attracts over 50,000 music lovers from around the world, took place in Virginia Beach during the weekend […]