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THE CUTS: EP 02 VOL. 13: Joey B’s “Sweetie Pie” and videos from other artists

THE CUTS is your weekly round-up of songs and videos-and anything that has caught our attention and think you must hear or see. The music featured here aren’t genre specific. ———————————————

Joey B feat King Promise – Sweetie Pie Joey B is lately not just dropping singles but visuals to accompany the songs; sometimes at the same time or within 24 hours of release. That trend began with the release of the nostalgia evoking ’89’ earlier this year. He followed the template with singles off the Darryl EP- ‘Sunshine’ and ‘Ranger’, and now, his new smooth and groovy ‘Sweetie Pie’ doesn’t depart from this trend. I love Joey B when he sing-raps.

His thin voice and laid back persona permeates the song, giving it a feeling of appeal and coziness. These are what ‘Sweetie Pie’ boast. Featuring singer King Promise (who one YouTube comment described as a ‘virus’ for his recent musical ubiquitousness), the two trade voices and exalt the lovely virtues of their lovers: ‘your sugary lips are the sweetest’, For non- Ghanaian readers, ‘Sweetie Pie’ is a slang used to describe a very lovely or special person in one’s life.

In the context of this song, Joey B, along with King Promise are telling the world how much they value the women in their lives. What makes this song such a potential hit (it’s Joey B anyway) is it’s feet moving groove, sing along hook, simple lyrics and the nostalgic feeling it offers, courtesy that Kofi Nti and Ofori Amponsah ‘Odo Ndwom’ interpolation. (He applauds them highly in the videos closing comments).

The influence of legendary highlife crooner, Ofori Amponsah on Joey B is becoming apparent, and it’s something to be proud about. Joey is acknowledging a brilliant veteran artist and also helping re-introduce these old classics to a new and younger generation. Joey B enlisted Yaw Skyface for directorial duties for the video for ‘Sweetie Pie’. And like the experienced videographer he is, he let the location, coordination and the joyous intimacy breeze through the video.

The location is absolutely stunning, especially the drone view of the valley of township and greenery nature of the location. The dance scene between King Promise and Joey B towards the end of the video looked superb, the costuming and the seeming playfulness adds to the video’s appeal.

GURU – Only You

Guru qualifies as one of the most hardworking artists in the country, judging by the number of songs and videos he has released this year alone. His new video for ‘Only You’, a betrayal of love themed song is all glossy and pristine. Salifu Abdul Hafiz shows captures Guru riding through streets of Dubai, in a Rolls Royce, with the thoughts of a cheating wife playing in his mind. Unsure of his wife’s fidelity, he plants a secret camera (in the eye of a teddy bear) which confirmed his suspicions. It’s not a Dubai shot video if one of the city’s iconic landmarks , The Burj Al Arab and, at least a belly dancing scene isn’t featured. One curious question worth asking is how Guru continues to be regarded a ‘second tier’ artist despite his enormous catalogue- songs and videos?

Diamond Platnumz feat Rick RossWaka

Tanzanian act, Diamond Plantnuz is the latest African artist to join forces with American hip hop act Rick Ross on a song. ‘Waka’ carries an R&B tinge and is a celebration of life and success song, which are well reflected in the video. Diamond is seen in a party mood- enjoying the company of women-both indoors and by the pool, popping Bellaire bottles and teaching Rick Ross some dance moves. The video appears to have been shot in Miami and boast of elements visible in most Moe Musa directed videos. Hopefully, this collaboration with Rick Ross may get the ‘Sikomi’ hitmaker visible in the Americas.

OTI- Lost

Rapper OTI remains a fascinating figure to me since I first saw him. My interest led me to listen to ‘Truth’, off his mixtape “Untold Story”. Two things piqued my interest: his ability to lace a story and his consistent spread of positivism on wax. ‘Lost’ is his recent work. He shot the video in New York. ‘Lost’ talks about life, friendship and daily hustle. With a style reflective of hip hop icon, Notorious BIG (whose painting hanged from a restaurant wall OTI was relaxing), OTI paints a picture of his struggles: ‘Oh God, I was down on my last/Looking around for the cash’. He talks about trust: ‘the same ones who clown with you and laugh/ be the niggas who’ll be scheming/turn around and blast’, although he believes your problem’s my problem/ we y’all in deep’. He’s shown watching old tapes of himself rapping during his time in Ghana.

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